01
åQ?åQ?/span>æ¯æ—¥è€å®¢å¤è´çŽ‡èµ›é©¬ï¼Œ˜qè¥å¤è´æå‡åº—铺扶挽{‰çñ”åQˆå¤§ä¿ƒè“„æ°´æµé‡ç¿»å€ï¼‰
˜qè¥è¯´æ˜ŽåQšè€å®¢å¤è´çŽ‡çš„扶挞®†ä»¥åº—铺¾l´åº¦çš„整体æµé‡æ‰¶æŒæ¥å…‘现åQŒå› æ¤è¿è¥å¥½è€å®¢å¤è´çŽ‡ï¼Œå¯¹äºŽåº—铺的新è€é“¾æŽ¥éƒ½ä¼šæœ‰ä¸åŒ½E‹åº¦çš„æµé‡æ‰¶æŒï¼Œå•†å®¶åŠ¡å¿…拿到˜q™éƒ¨åˆ†æµé‡æƒç›Šï¼›
以店铺维度完æˆè¿‘30天è€å®¢å¤è´çŽ‡å®Œæˆæƒ…况，åœ?/span>‹Æ¡æ—¥˜q›è¡Œ‹¹é‡æ‰¶æŒåQ?/span>
大促蓄水é¢å¤–奖励åQˆåŒå€æµé‡æ‰¶æŒï¼‰åQšä»¥å•†å®¶åº—铺¾l´åº¦å®Œæˆè€å®¢å¤è´æŒ‡æ ‡åQŒå¤§ä¿ƒå½“æ—?8æ—?0:00看商家æœç´¢è¿è¥åŽåŽÍ¼Œ˜q?0天è€å®¢å¤è´GMVè¾¾æˆã€æ™®é€šæ‰¶æŒã€‘åŠä»¥ä¸Š½{‰çñ”çš„è¦æ±‚，¾pÈ»Ÿè‡ªåŠ¨å‘放蓄水åŒå€æµé‡ï¼ˆ3æœ?8æ—?0:00生效åQŒè‡³‹Æ¡æ—¥10:00¾l“æŸåQ?/span>åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
ä»¥ä¸Šè€ƒæ ¸å£å¾„包å«åQšä¹°å®¶å¤§å¸‚场下å•åQˆå«åˆ†é”€åQ‰ã€ä¼šå‘˜å·å¼€å•ã€æ‰¾å·¥åŽ‚åˆçº¦å¼€å•ã€ä¹°å®¶å‘起分阶段付款åQ‰ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
™åµé¢½Cºæ„åQ?br>
注æ„åQ?/span>针对è€å®¢å¤è´æŒ‡æ ‡çš„扶æŒæ˜¯ä»¥å•†ä¸ºå‡ºå‘点扶æŒåQ?/span>扶æŒå•†å®¶çš„潜力商å“?é‡‘å† å•†å“åQˆå•†å“æˆé•¿åˆ†æ•°è¶Šé«˜æµé‡æ”¾å¤§çš„‘Šå¤šåQ‰ï¼Œå…¶ä»–商å“ä¸äínå—扶æŒ?/span>åQŒå› æ¤å•†å®‰™œ€è¦åŒæ¥è¿è¥å•†å“çš„é‡‘å† åˆ†æ•°åQŒé¿å…错失æµé‡æ‰¶æŒã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
02
拉新和å¤è´æž„æˆç”µ(sh¨´)商用户增长的两个主è¦æ¥æºåQŒé€šè¿‡æå‡å¤è´å¢žåŠ 用户的生命周期äh(hu¨¢n)值å³æ˜?/span>¾l´æŒåº—铺数æ®åŸºæœ¬ç›?/strong>的有效途径åQŒåŒæ—Óž¼Œè€å®¢å¤è´çš„å„™åÒŽ(gu¨©)•°æ®æŒ‡æ ‡ä¹Ÿæ˜?/span>ä¿è¯æ‹‰æ–°æœ‰æ•ˆçš„é‡è¦æ•°æ®å‰æã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
˜qè¥è€å®¢å¤è´åQŒå•†å®¶å¯ä»¥ä»Žä»¥ä¸‹å‡ 个层é¢å…Ïx³¨å…¥æ‰‹åQ?/span>
åQ?åQ‰æž„建精¾l†åŒ–的会员体¾p?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?通过è®?/span>店铺会员½{‰çñ”制度åQŒæ ¹æ®ç”¨æˆïLš„è´ä¹°é¢‘次ã€é‡‘é¢ç‰å› ç´ åˆ’åˆ†ä¸åŒ½{‰çñ”åQŒæä¾?/span>差异化æƒç›Šå’ŒæœåŠ¡åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?通过å¯?/span>店铺会员的èín份分¾c…R€æ¥æºåˆ†¾c?/strong>½{‰åšå¥½ä¸šåŠ¡åŠè´§ç›˜æ‰¿æŽ¥çš„区分；
â‘?对于高äh(hu¨¢n)值的è€å®¢æˆ?/strong>åQŒå¯ä»¥æä¾?/span>专äín折扣ã€ä¼˜å…ˆè´ä¹°æƒ½{‰ç‰¹æ?/strong>åQŒä»¥å¢žå¼ºå…¶å¿ 诚度和å¤è´æ„æ„¿ï¼›
â‘?nbsp;¿U¯æžå¼€æ‹“分销业务åQŒäؓ店铺留å˜é•¿æœŸå¤è´çš„优质è€å®¢ã€?/span>
åQ?åQ‰è®¾è®¡ç²¾å‡†è§¦è¾¾ä¸Žå¬å›ž½{–ç•¥åQŒç»´æŒè€å®¢å‘¨æœŸæ€§çš„å¤è®¿å¤è´
â‘?使用çŸä¿¡ã€æ—ºæ—ºã€ä¼šå‘˜åŠ¨æ€ã€ç§åŸŸVX½{?/span>多ç§æ¸ é“å‘é€ç²¾å‡†çš„消æ¯é€šçŸ¥åQŒåŒ…括新å“上市ã€ä¿ƒé”€‹zÕdŠ¨½{‰ä¿¡æ¯ï¼Œä¿ƒä‹Éè€å®¢æˆ·å›žè®¿åƈ产生è´ä¹°è¡ŒäØ“åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?åœ?/span>特定的时间节ç‚?/strong>åQˆå¦‚节å‡æ—¥ã€å‘¨òq´åº†ã€ç”¨æˆ·ä¸Š‹Æ¡è´ä¹°åŽçš„适当间隔旉™—´åQ?/span>推出å¬å›ž‹zÕdŠ¨åQŒå¦‚é™æ—¶ä¸“äínä¼˜æƒ åˆ¸ã€æ»¡å‡æ´»åŠ¨ç‰ã€?/span>
åQ?åQ‰å…³æ³¨è€å®¢æˆ¯‚´ç‰©ä½“验，ä¸æ–优化产å“åŠæœåŠ?/span>
â‘?è€å®¢æˆïLš„店铺é»æ€§åŠå¿ 诚度高åQŒèƒ½å¤Ÿä¸Žåº—铺产生更äØ“å‹å¥½çš„互动，æå‡å•†å“è´¨é‡ä¸ŽæœåŠ¡æ°´òq?/strong>åQŒç¡®ä¿é¡¾å®¢æ»¡æ„度åQŒå› 为满æ„çš„™å‘Ö®¢æ›´æœ‰å¯èƒ½æˆäؓ回头客；
â‘?nbsp;强化售åŽæœåŠ¡åQŒå¿«é€Ÿå“应消费者问题，æ供便æ·çš„退æ¢è´§æ”¿ç–åQŒä»¥åŠé«˜æ•ˆçš„å”®åŽè·Ÿè¸ªæœåŠ¡åQŒå¾ç«‹è‰¯å¥½å£¼„‘ã€?/span>
åQ?åQ‰å…³æ³¨è€å®¢å¤è´æ•°æ®åQŒä¸æ–优化è€å®¢˜q襽{–ç•¥
â‘?å…Ïx³¨L½{‰çñ”ä¸ï¼Œè€å®¢˜qè¥æ•°æ®è¦æ±‚åQŒé¿å…L½{‰çñ”è·Œè½åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?å…Ïx³¨ç”Ÿæ„å‚è°‹ä¸ï¼Œè€å®¢˜qè¥æ•°æ®è¦æ±‚åQŒä¿éšœåº—é“ÞZº¤æ˜“稳定；
â‘?å…Ïx³¨æœçƒ¦‹¹é‡æ‰¶æŒçš„è€å®¢äº¤æ˜“æŒ‡æ ‡åQŒé¿å…错失æµé‡æ‰¶æŒã€?/span>
åQ?åQ‰æ供更多线上交易æœåŠ¡ï¼Œ½E›_®šå¤è´æ•°æ®å¸¦ç¨³å®šå¢žé•?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?讄¡½®è¯šæ„赊长账期/开通贷‹Æ¾æ”¯ä»˜åŠŸèƒ?/strong>åQŒé™ä½Žä¹°å®¶èµ„金周转难度，ä¿éšœåŒæ–¹çš„交易和交期åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?åˆç†ä½¿ç”¨òq›_°å¼€å•å·¥å…?/strong>åQŒå¸®åŠ©ä¹°å®¶å¿«é€Ÿçº¿ä¸ŠåŒ–æˆäº¤ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
åQ?åQ‰ã€é‡è¦ï¼ã€‘ä‹É用åã^å°åˆ†é”€å·¥å…·åQŒæ»¡‘›_ˆ†é”€ä¹°å®¶å¤šåœºæ™¯ä¸‹å•éœ€æ±‚，å¯å¤§òq…æå‡å¤è´?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?买家惛_¤åˆ?688商å“至下游店铺销售，引导买家使用é“ø™´§å·¥å…·å¿«é€Ÿä¸Šè´?/span>åQ?/span>
â‘?买家下游店铺已出å•å•†å“想推é€ç»™1688商家åQŒä‹Éç”?/span>代å‘推å•é«˜æ•ˆæŽ¥å•ã€?/span>
通过以上½{–略的综åˆè¿ç”¨ï¼Œç”?sh¨´)商ä¼ä¸šèƒ½å¤Ÿåœ¨ä¿æŒä¸Žè€å®¢æˆähŒ¾l互动的åŒæ—¶åQŒæœ‰æ•ˆåˆº‹È€ä»–们的å¤è´è¡Œä¸ºï¼Œä»Žè€Œæå‡æ•´ä½“业务的½E›_®šæ€§å’Œç›ˆåˆ©èƒ½åŠ›ã€?/span>